With two teen / tween daughters, the idea for Cascabelle was born out of a frustration at the lack of age appropriate products and gift ideas for my daughters.
So we set about changing that, creating a brand focused on their age groups, and who better to head up the product side of things than my two daughters, who are 10 and 13 years old and know exactly what’s currently cool for teen and tween girls!
I've always believed that it is important for children to develop valuable life skills at the earliest opportunity, and what could be better than gaining first hand experience of starting a business from scratch to make them fearless when they're adults.
What has been truly rewarding is that I’ve learnt as much from them (probably more, in fact) as they have from me. In addition to knowing exactly what teen and tween girls are into, my 10 year old has demonstrated a real skill for product promotion, and my 13 year old daughter is a whizz at digital art / design and social media, skills that I certainly lacked before! So it really is a family endeavour, drawing on our combined skills to design, source and curate a collection of beautiful products that teen and tween girls will love.
We launched our website a couple of weeks before the pandemic took hold and the first lockdown started, so our timing certainly could have been better, but we’re still here and working hard to build awareness of our business and brand! Originally founded in London, we recently relocated to the Cotswolds, where the business is now based, to be closer to family and the great outdoors.
We take our environmental responsibilities seriously, and wherever possible we have designed our packaging to be recyclable, reusable or both, which you can read more about here. By the end of 2021, we hope to be sourcing 100% of our products in the UK, supporting other local and family businesses.
We really hope that you like what you see and that we have the opportunity to wow you with our products and customer service!
If you have any questions about our products, packaging, shipping or anything else, we’d love to hear from you. You can reach us via the Chat function on our website or email us at firstname.lastname@example.org.
If you’re a local business and would like to explore ways in which we might work together, please drop us a line at email@example.com.
The Cascabelle Family